Boston Police to distribute 40,000 nametagsKick off for "Unity Through Community" National Night Out Celebrations WHO: Boston Police Commissioner Ed Davis, Boston Police Command Staff, Red Sox Management, Judi Wright, Director, Boston Police Neighborhood Crime Watch Unit Joseph Porcelli, founder, The Nametag Project, and program Coordinator, Boston Police Neighborhood Crime Watch Unit. WHAT: Boston -- With the help of more than 150 volunteers, the Boston Police Department, in honor of National Night Out 2007, will distribute 40,000 nametags at Fenway Park to attendees at the Red Sox - Blue Jays Game on July 15. The Boston Police Department's Neighborhood Crime Watch Unit is embarking on this "Nametag Day" to encourage fans in attendance to get to know their neighbors. Neighbors who know each other are more likely to care for and watch out for each other. This reduces crime and strengthens their community. Boston Police Commissioner Ed Davis will welcome the crowd and officially kick off National Night Out Boston 2007. This year's theme is "Unity through Community," which is made possible when neighbors get to know each other simply by learning each other's names. More information about National Night Out Boston 2007 can be found at http://www.bostoncrimewatch.com/. The use of nametags comes from Joseph Porcelli's (BPD Neighborhood Crime Watch Unit) "Nametag Project." Joseph and others in the United States and Canada have been wearing nametags since January 1, 2007, everyday, all the time, everywhere they go to encourage people to get to know their neighbors and speak to each other. The project has received national recognition. For more information on The Nametag Project visit www.thenametagproject.com. WHEN: Sunday, July 15 WHERE: Fenway Park, 4 Yawkey Way, Boston, MA SPEAKING AND PHOTO OPS: 11:20 PM: Nametag volunteer motivational rally! (Ipswich Street) Joseph Porcelli, Founder of the Nametag Project, and Program Coordinator in the Neighborhood Crime Watch Unit will address the 150 plus volunteers, BPD Cadets, and support staff. He will give a brief background on how the project got started, what will be accomplished, and about the difference neighbors who know each other can make! 11:30 AM to 2:30 PM: Nametag Distribution The 150 plus volunteers will be distributing nametags on every street surrounding Fenway Park from Kenmore Station, to Park and Brookline, to Boylston and Park Drive. 2:00 PM: Boston Police Commissioner Ed Davis Introduced The Boston Red Sox will introduce Boston Police Commissioner Ed Davis. 2:30 PM: Volunteer Appreciation Party at Game On (82 Lansdowne Street), sponsored by Going.com All volunteers are invited to celebrate their accomplishment and have a bite to eat and mingle. Boston Police Commissioner Ed Davis will stop by at 2:40 to acknowledge them for their service! ABOUT NATIONAL NIGHT OUT BOSTON 2007: National Night Out Boston 2007 is the 24th annual citywide celebration to unify our communities throughout the City of Boston. This program cultivates and strengthens partnerships between the community, youth, Police, city agencies and community-based organizations. National Night Out also acknowledges the remarkable contributions of Neighborhood Crime Watch groups, and seeks to increase participation in Neighborhood Crime Watch programs among local residents. For more information about the Neighborhood Crime Watch Unit and National Night Out visit www.BostonCrimeWatch.com. ABOUT THE NAMETAG PROJECT: The Name Tag Project's mission to provide simple and accessible tools that fosters unity and respect among people. We accomplish our mission by wearing and distributing nametags, which serve a tool to facilitate introductions and conversations between people who would ordinarily sit, stand, or walk by silently to build community. We invite others to join us for a month or year, and document and share our experiences at www.thenametagproject.com. The Name Tag Project is just one of 65 projects created since its inception in August of 2007 by members of Neighbors for Neighbors (www.neighborsforneighbors.org), a community organizing group based in Jamaica Plain, MA. Joseph Porcelli founded Neighbors for Neighbors, which started out as Neighborhood Crime Watch group, as a result of two his friends being assaulted and mugged at gunpoint walking home from the T in Jamaica Plain. ABOUT TARGET, THE NATIONAL SPONSOR OF NATIONAL NIGHT OUT 2007 Minneapolis-based Target serves guests at 1,502 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs. "Target welcomes the opportunity to partner with law enforcement to address issues impacting our guests and team members," said Greg LaPre, district assets protection team leader, Target. "By working together, we can build stronger, safer communities for our families, friends and neighbors."